Lamar University (Kate Downing, Daniel McLemore, Charla Pate, and Bri Gore) is an exemplary marketing client that leverages data and an integrated technology stack to provide full insight into the funnel. Through this holistic picture of the student experience from inquiry to enrollment and managing a portfolio of programs responsive to student demand, Lamar can make JIT adjustments to be student centered and responsive. With the tracking system they have set up, they are able to control costs and maintain high levels of efficiency.
Lamar University won the 2018 Catalyst Award for Optimizing Student Experience. This award honors those institutions whose educational and administrative innovations have markedly improved the total learner experience.