Most communities are built around businesses and large employers, politics and other regional stakeholders. School districts are also key components in communities like these and often cross political, demographic and other lines in ways that present challenges that are unique to them. For better or for worse, schools often become central hubs for communicating and coordinating everything from community events, to athletics programs, and even hosting political events. In this webinar, you'll will hear from Cindy Warner, head of community ed/public relations at Shelby County School District, about how her district is embracing its broader role in the community. She’ll also take a look at the strategies the district is implementing to effectively communicate and engage with the community.