10 Tips to take the scary out of social media
No tricks, just 10 simple tips to make social media less scary for your district and schools.
Xenophobia (Fear of the unknown)
Start small and do the research to find out what channels your parents prefer.
Check out these free resources to learn how to use a few of the top social channels:
Social media posts don’t take hours. Simply set aside 5 minutes throughout the day.
Scopophobia (Fear of privacy)
Work in compliance with the Family Educational Rights & Privacy Act (FERPA). General rule of thumb –Think before you post. When in doubt, leave it out!
Scriptophobia (Fear of writing)
Opt for brightly colored photos and videos. Ideas for other things to share include news, what students are learning, tips, and achievements/honors. Remember, no news is too small for social media.
Mary LaPak from Wentzville R-IV School District found 7pm is the best time to post, and Sunday is the most active day for district followers. Everyone is different so here are some guidelines to help get you started:
Pistanthrophobia (Fear of trust)
House rules. Be sure to have a social media policy in place so your teachers and staff have guidelines on how social media should be done at your district and schools.
Choose your system wisely. Having the right system in place to aggregate all your posts in one place makes monitoring and responding quick and easy.
Social media isn’t a chore. Be sure to position social media as a fun and engaging way for your teachers and staff to engage with parents and community members.
Register for a webinar about overcoming social media barriers.
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