Making Online Videos Interactive: Insights into Social Presence, Engagement & Content Analytics (Thursday)

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In this informative session, you will hear revealing insights including: * Importance of “social presence” - how interactive video features can facilitate the feeling of being connected in-the-moment with others* Relevance of “social presence” for user cognitive and emotional engagement* Initial insights into how introverts, given the right environment, react and engage on par with extroverts* New behavioral and content analytics from highly granular user engagement dataThese new insights are based on social presence in online engagement and learning research performed by the University of South Florida on behalf of onQ™, incorporating the solution’s video conversation engine as well as engagement, influence and sentiment analytics.

 

Presenters: Stephanie Andel, Scott May, Balaji Padmanabhan

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