BbWorld: Video marketing to drive enrollment

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Why choose video for marketing your programs? How do you choose where to show these videos? Why are videos more effective on one platform than another? These are simple questions that have complicated answers. Whether you're trying to extend your reach to new applicants or working on a more effective communication strategy for enrollment, we will help you harness the power of video to reach your audience. Starting with your consumer's journey and working towards determining the right video formats and social media platforms, we will show you how to create a strategy to stand out from the clutter of information online and master the content game. Use this knowledge to workshop your own video content strategy across platforms to drive strategic growth and surpass KPIs.


Presenters: Michael Tringe, CreatorUp