The economics of growing online: Applying the basic principles of supply and demand to achieve enrollment goals

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Launching and growing online programs is a critical step in meeting the needs of today's learners. Justin Louder, Associate Vice Provost for Texas Tech University Worldwide eLearning, joins Jessica Sheehan, Director of Strategic Marketing at Blackboard, to discuss how the basic economic principles of supply and demand can help you select and prioritize your best programs for online growth. Our discussion will also cover how internal inputs from the university, such as capacity, growth objectives, and brand strengths, are also an integral part of the calculations. We will showcase a research-led, data-driven process that helps determine future investment. Find out how you can leverage a similar methodology to strengthen your student outreach, target new audiences, and drive successful enrollments.



Justin Louder, Associate Vice Provost, Texas Tech University

Jessica Sheehan, Director of Marketing Strategy, Blackboard