Impacts of mobile communication on a large, diverse district

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Socorro Independent School District serves over 45,000 students at 47 campuses, comprising the second largest school district in El Paso, a border city in far west Texas neighboring Ciudad Juarez, Mexico. Over 90 percent of our students are of Hispanic descent, with over 70 percent economically disadvantaged. SISD implemented the Parent Link mobile app in November 2015 as a means for supporting the five directions of Superintendent Dr. Jose A. Espinoza’s strategic action plan. In order to effectively roll out this implementation, the Public Relations and Information Technology departments collaborated directly to plan the app configuration and functions, marketing campaign, and training strategies. District staff provides ongoing support to campus staff members, employees, and parents to promote the “district in your hand” app.




     Elizabeth Akers, Web Master, Socorro ISD

     Elizabeth Rios, Information Systems Coordinator, Socorro ISD