Blogging 101: Part 4 - Build a Better Blog (Tips for Success)

Document created by rreiss on Jul 5, 2016Last modified by rreiss on Aug 4, 2016
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Make your post pop.



  • Title after Topic
    • While the title is usually the first thing readers see, have you ever considered coming up with it last?  After you've written your post, you can more easily define the angle from which you approach your topic, and thus have an easier time articulating the focus of your writing.  Keep it short and sweet, SEO friendly keywords will increase your post's chance of turning up in a Google search. Key terms to include are: numbers (i.e. 3 Reasons to Integrate Blended Learning in Your Classroom) and adjectives (i.e. Easy Course Design Manual).
  • Start a Series
    • In a day and age when most readers skim over, rather than actually read content online, keeping your posts short and sweet will guarantee you capture their attention more than a 3-page article would. The brevity will increase the focus of your posts, naturally making your content more readable and interesting. Keep it like this, and consistent writership translates to consistent readership. An easy way to shorten those posts are to add subheadings, images, or break up your sections into separate posts all together.  This will have readers waiting for more, and your writing will soon be in demand.
  • Keep a Conversation
    • Open with an attention-grabbing headline, close by asking for comments and welcoming questions. When the questions come, don't ignore them.
  • Provide Value to the Reader
    • Think about not only your established target audience, but potential new audiences that you could capture.  The Community site, after all, is a collaborative space where Educators, Developers, Instructional Designers, System Admins, and more can come together and share their experiences with one another. Perhaps you're a tech guru posting in the Developer Community, but if a teacher stumbles across your post, how can it matter to them?  Make your jargon understandable by people who don't "speak geek". What relevance could an updated feature hold for teachers in their classrooms? Communicating this value in a simplified way is the key to broadening your audience and making your debut as a featured "Customer Corner" Blogger.
  • A Picture's Worth a (Few Hundred) Words