Writing the Book on Enrollment Success

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Personalized enrollment management in today’s competitive market is essential to an institution’s success and growth. Join Ivy Tech Community College and Blackboard as we discuss the strategic benefits of creating an “Enrollment Playbook” designed to improve conversion rates, provide system-wide enrollment policies, facilitate adoption and engagement among staff, align services in a personalized manner, and enable institutions to fully leverage their investment in CRM technology.


Presenter: Kristopher Griffith, Blackboard Inc.; Lauren Rochefort, Executive Director of Marketing and Communications, Ivy Tech Community College; Christina Fleming, Senior  Director, Marketing & Enrollment Services, Blackboard Inc.