How a Few Educators and Schools Are 'Killing It' When It Comes to Social and Mobile Engagement

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Just about everyone is using social media and mobile app strategies to reach students, parents, and the public. Only a few are truly 'killing it'. In this session we explore a small group of educators and schools approaching these tools in more innovative and effective ways. We will focus on revealing how their approach is different from everyone else's, and the positive impact it's having on customer relations.




Cody Cunningham, Chief Communications Officer, McKinney Independent School District