Of what, you ask? The name the new Blackboard API contest, as documented in this discussion.
Szymon suggested that we keep the naming convention simple and in keeping with marketplace trends, so hence forth, the impending Blackboard Rest APIs will be known as the Blackboard API, and the integrations you will build will be Blackboard Apps.
I will be contacting Szymon to work out his prize, but in the meantime, keep on your thinking caps, folks. Soon it will be time to name the overall integration platform, and we hope to hear from you with your ideas.
Check back here for more information.